Floral Design Certificate Helps Student Expand Business
Posted in Learning Experiences, People on November 3rd, 2009 by Plant Talk – Be the first to comment![]() |
Sarah Lusardi is owner of Engaging Floral Designs and holds a Certificate in Floral Design from The New York Botanical Garden’s Adult Education Program. |
In 2003 I opened a wedding planning company, NY Engagements, LLC, for the engaged professional woman on the go. Soon I started incorporating lighting services, linen rentals, and even basic floral work for budget-conscious brides.
A big break—and a turning point—came when my planning and floral services were filmed for the TV show Whose Wedding Is It Anyway? on the Style Network. I realized that my floral and planning services were a great combination, and I decided to dig deeper into floral design to expand my business. I discovered NYBG, and I knew that its reputation would give my business the needed backbone to support my endeavor.
It took me about a year and a half to complete the required courses and internship to attain the Floral Design Certificate. The required introductory floral design classes give students the skills to use in all future design work. Students learn about flower varieties, different design shapes and styles, color trends, and the care and conditioning of flowers. The advanced and elective courses broaden those horizons, allowing students to experiment with interesting flowers and explore contemporary arrangement styles. On the business end, the practical planning course work covers how to price arrangements and make money.
Floral design students participate in these courses for all different reasons: to work in a flower shop, to start their own shop or specialty flower business, or simply to expand their palette of flowers for personal enjoyment. The courses really provide a good range of information to appeal to these different interests. For those focused on event work like me, I found a wide array of courses to choose from such as Grand Scale Arrangements and Elegant NYC Centerpieces. The courses took the mystery out of designing, and I had many “aha” moments as I learned some important design tips. The teachers all are passionate about passing on their knowledge to students so that when they go out in the industry they will be able to meet the challenges that face them. read more »









