| Media Highlights
Media exposure for the Holiday Train Show is diverse and far-reaching raising the visibility of the exhibition, the Botanical Garden and its sponsors. Print, radio, and out-of-home advertising generate 48 million gross impressions.
Publicity for the Holiday train Show is extensive:
- In 2007 television coverage included, two segments on ABC’s Good Morning America, dozens of segments on News 12, a live remote on CBS-2 News This Morning, and, the exhibition received national exposure through a 30-minute documentary The Holiday Train Show with David Hartman, which aired on PBS stations throughout the country.
- Print coverage included articles or listings in The New York Times, The Wall Street Journal, Newsday, New York Magazine, The New Yorker, and many others.
- Web coverage included, a feature on New York Magazine’s Web site, with a mini slide show, calling the exhibition a “jaw-dropping display.”