{"id":45888,"date":"2014-07-02T11:41:48","date_gmt":"2014-07-02T15:41:48","guid":{"rendered":"http:\/\/blogs.nybg.org\/plant-talk\/?p=45888"},"modified":"2014-07-02T12:08:34","modified_gmt":"2014-07-02T16:08:34","slug":"catching-up-with-a-floral-design-alum-marcelia-bonancio-of-art-in-bloom","status":"publish","type":"post","link":"https:\/\/www.nybg.org\/blogs\/plant-talk\/2014\/07\/adult-education\/catching-up-with-a-floral-design-alum-marcelia-bonancio-of-art-in-bloom\/","title":{"rendered":"Catching up with a Floral Design Intensive Alum: Marcela Bonancio"},"content":{"rendered":"
\"Marcela<\/a>
Marcela Bonancio (Photo by Martha Sascher)<\/figcaption><\/figure>\n

Marcela Bonancio took a big step last summer, followed by a huge leap last winter.<\/p>\n

A year after attending the Floral Design Summer Intensive in 2012, Bonancio decided to launch her own floral design business, The Lotus Blossom Atelier, using her business chops from her marketing degree and NYBG education as driving forces, in December 2013.<\/p>\n

The Floral Design Summer Intensive laid the foundation for Bonancio\u2019s successful business and floral design skills.<\/p>\n

\u201cIn my mind, floral design foundations are very important, because without them being in place, all the beauty of flowers just falls apart,\u201d Bonancio said.<\/p>\n

The Summer Intensive program instructors are all working New York City-area designers themselves, with a variety of styles and skillsets that translate well to students with different reasons for signing up for Floral Design classes.
\n
\n\u201cEvery instructor came from a different part of the business,\u201d Bonancio said. \u201cI had the chance to learn from designers who specialize in weddings, parties, and weekly arrangements for hotels and other commercial places, as well as floral shop work. And because they\u2019re active in the industry, they\u2019re always up-to-date on information and trends.\u201d<\/p>\n

\"Art<\/a>
(Photo by Martha Sascher)<\/figcaption><\/figure>\n

But it\u2019s not all about pretty flowers. Bonancio said the floral design business class covered subject matter crucial for students hoping to start their own floral design businesses someday. The class, which is a requirement for the Certificate program, covers calculating profit, cost, break-even, and other relevant business concepts.<\/p>\n

Combining her NYBG education with her business and marketing background, Bonancio has developed a unique way to design corporate arrangements, including those featured weekly at The Out, a modern, minimalist boutique hotel in Hell\u2019s Kitchen.<\/p>\n

Bonancio designs unique corporate arrangements for several companies, and before preparing them, she analyzes the business\u2019s \u201cflower identity.\u201d She aligns the arrangement with the company\u2019s brand image, reflecting it\u2019s style, ambiance, clientele, and colors.<\/p>\n

For The Out, her arrangements complement the very minimalist design, using a lot of wood and birch to evoke a masculine feel. White flowers stand out from the painted black walls of the hotel lobby.<\/p>\n

This April, The Out devoted its rotating gallery space to \u201cArt in Bloom,\u201d a four-week exhibition of work by Bonancio and her friend, Adriane Ayma, of Adriane Ayma Art + Interior Design.<\/p>\n

\"Art<\/a>
(Photo by Martha Sascher)<\/figcaption><\/figure>\n

The exhibit, Bonancio\u2019s first, was a celebration of spring, reminiscent of a European art concept, in which floral designers translate paintings with flowers, mimicking style and color in a very literal way. The exhibition doubled as a fundraiser for Brazil Child Health, a nonprofit that assists Brazilian children with critical health issues who live in poverty.<\/p>\n

The Out has commissioned Bonancio and Ayma to exhibit \u201cArt in Bloom\u201d again next spring, but until then, the hotel continues to purchase its weekly arrangements from The Lotus Blossom Atelier, Bonancio\u2019s design business.<\/p>\n

Much like guests remember a hotel for its signature beds or breakfasts, Bonancio wants guests to remember The Out for its flowers, which she says have become an essential part of the hotel experience.<\/p>\n

And for Bonancio, Floral Design has become an essential part of life.<\/p>\n

The Floral Design Summer Intensive begins Monday, July 14. In five weeks, students complete all the course requirements toward earning a certificate in Floral Design. Summer Intensives are also offered in Gardening and Landscape Design. Compressed class times are available for Botanical Art & Illustration and Horticulture. For more information, visit our Summer Intensives page<\/a>.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Marcela Bonancio used her experience in NYBG’s Floral Design Summer Intensive to inspire a new business in the field.<\/p>\n","protected":false},"author":183,"featured_media":45890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[438],"tags":[4645,4058,420,4060,3981,4059],"jetpack_featured_media_url":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-content\/uploads\/2014\/07\/MarcelaBonancioPlantTalk.jpeg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/ph0lU-bW8","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/posts\/45888"}],"collection":[{"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/users\/183"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/comments?post=45888"}],"version-history":[{"count":21,"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/posts\/45888\/revisions"}],"predecessor-version":[{"id":45904,"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/posts\/45888\/revisions\/45904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/media\/45890"}],"wp:attachment":[{"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/media?parent=45888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/categories?post=45888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nybg.org\/blogs\/plant-talk\/wp-json\/wp\/v2\/tags?post=45888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}