Can floral design be more sustainable? The founder of Tin Can Studios, Ingrid Carozzi—whose long list of corporate and A-list clients includes Anna Wintour, John Legend, and Rachel Ray—is sure of it. And we’re so grateful that she visited NYBG to show our Adult Education Floral Design students how!
On October 22, Ingrid led the Art of Sustainability workshop, in which students fashioned a site-specific installation in NYBG’s Visitor Center using a lush and colorful combination of roses, dahlias, maple leaves, lilies, and hydrangeas. They explored ways to skip the usual floral foam and embrace eco-friendly materials such as watermelon, a fantastic alternative to keep flowers hydrated and in place when creating large-scale installations.
Wendy Ford in the Landscape Design Summer Intensive in 2015
The New York Botanical Garden puts the “intense” in “Intensive” this summer with accelerated educational programs that get students on their way to achieving career goals, learning new skills, and earning prestigious Certificates in Landscape Design, Floral Design, or Gardening. Three students who completed last year’s programs and are set to graduate this month sat down to talk to us about their experiences and how the Intensives made an impact on their lives.
Our floral design students were hard at work in the style of the Dutch masters recently. Think about signing up for a class—whether you’re a career greenthumb or weekend skill collector, there’s something that’ll pique your interest.
Floral Design in Adult Education – Photo by Ivo M. Vermeulen
And this year, we celebrate the 30th anniversary of the Floral Design Summer Intensive Program, in which designers looking to jump start their careers can complete all Certificate-required classroom hours in just five weeks!
This past month, in a beautiful Garden ceremony, 32 new graduates received their Floral Design Certificates. Many are already working in the industry, and for many, the journey to their dream began on the Summer Intensive track.
These graduates now belong to a large and influential network of alumni across the Metropolitan area and beyond, joining such well-known designers as “NYC’s Rose Queen” Alix Astir (2010 Graduate), who runs a successful floral and botanical beauty business; BRRCH Studio’s Brittany Asch (2013 Summer Intensive), whose work has been featured in Vogue, Martha Stewart Weddings, Elle Décor, and more; and Marcela Bonancio (2012 Summer Intensive), who serves a host of corporate clients from her NY-based Lotus Blossom Atelier.
Floral Design Certificate program alumnae Brittany Asch (’11), is going her own way—including around the world and into Vogue. But this spring, she’s back at the Garden to inspire aspiring designers and to teach “Finding Your Own Aesthetic,” the first in our new Cutting Edge series featuring trending floral designers.
Brittany, who founded her studio, BRRCH, in 2013, has had a lot of success as a relatively young new designer. She said she owes her confidence in pursuing floral design to her experiences at NYBG.
Every year, in celebration of Columbus Day and the advent of autumn, I conduct a Home Gardening Demonstration in the Fall Room of the Jane Watson Irwin Perennial Garden on autumnal centerpieces. Instead of getting my hands dirty, I get my hands gooey by carving exotic looking heirloom pumpkins and creating festive table arrangements.
I stand above the pumpkins with a sharp knife, grasp the stem for stability and start carving open the top. If you are carving a pumpkin with the intention of replacing the lid then you would place the knife at a 45-degree angle. Since I am carving with the intention of inserting a 4-inch square vase inside as a centerpiece holder, I carve straight down at a 90-degree angle. My objective is to create a clean edge and an area that is large enough so I can slip the vase in, leaving a small amount of wiggle room so that I can extract it with ease.
Marcela Bonancio took a big step last summer, followed by a huge leap last winter.
A year after attending the Floral Design Summer Intensive in 2012, Bonancio decided to launch her own floral design business, The Lotus Blossom Atelier, using her business chops from her marketing degree and NYBG education as driving forces, in December 2013.
The Floral Design Summer Intensive laid the foundation for Bonancio’s successful business and floral design skills.
“In my mind, floral design foundations are very important, because without them being in place, all the beauty of flowers just falls apart,” Bonancio said.
The Summer Intensive program instructors are all working New York City-area designers themselves, with a variety of styles and skillsets that translate well to students with different reasons for signing up for Floral Design classes.
My mission—and I chose to accept it—was to audit Trish O’Sullivan’s “Shopping the New York Flower Market” class in Manhattan. This four-hour insiders’ tour offers a priceless introduction to the business side of floral design and teaches students where to shop for flowers, vases, and related accessories, like ribbons, wire, and event supplies.
The district is more than a century old, and occupies one city block on 28th Street, between 6th and 7th Avenues. It’s inarguably the best place in the region to purchase bulk flowers and floral design supplies. Most shops open early—around 5:30 a.m.—and close in the mid-afternoon, if not before lunch. Many sell their goods strictly wholesale, although plenty of shops also sell to individuals. The New York Times once called the district “Midtown’s Lush Passage,” which, as the class learned, is an adequate description of an area featuring sidewalks lined with potted plants, flowering tree branches, and buckets of cut botanicals.
For someone who is a tireless entrepreneur, the owner of YL Event Design, and an NYBG Floral Design Instructor, Yolanda LaGuerre still knows how to enjoy life. Not surprisingly, she finds it to be a strong advantage in the party business! Here she shares with us her trend predictions going into 2014, industry advice, and how she came to discover a career in flowers.
You say you started your floral design career at age 15?
That’s correct. I lived in the city and took full advantage of living so close to one of the best flower markets in the world! With a sheet of oak tag, a pair of scissors and a marker I made myself business cards with my name, beeper number, and tag line, “Designer willing to do anything,” and passed them out all over the New York Flower Market at 5 a.m. every day! After a while I got my first break and freelanced with many designers for a few years before attending NYBG.
