Peace, Love, & Polaroids
Rose Vincent is the Resource Sharing Librarian in the LuEsther T. Mertz Library of the New York Botanical Garden.
Around the Garden, staff photographer Walter Singer captured the beauty of flowers and trees through artistic photography and film. Drawing on his experience as a former NYBG greenhouse foreman, he created unmatched close-up images of flowers in full bloom. While walking through the Garden, he also captured another subject: floral fashion.
During the early 1960s, visitors wore pastel colors, sharp dresses, and wide jackets tailored to be worn over anything. By the mid to late 1960s, hippies popularized loose-fitting, floral-patterned clothing that emerged at the Garden. Fashion shifted to rich, bright shirt dresses, floppy hats, mini florals, and paisley-textured attire worn by children and adults, in a sense referencing the hippies back-to-nature lifestyle. Whereas some flower designs resembled California-based design company Alexander Henry Fabrics patterns, floral daisy prints and swirling lines took over mainstream society. Singer’s portraits recorded a cultural awakening—real life people in motion, naturally poised as they walked with loved ones, freely expressing themselves in an era when flowers symbolized peace and love.
Discover the fashion and floral trends of the 1960s and ’70s through Singer’s lens as Flower Power continues at NYBG, only through October 18, 2026. (Images from Mertz Library Photograph Collection)
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