Cosette Patterson is the Digital Marketing Coordinator of The New York Botanical Garden.
Pink is not just pretty—it’s primeval. And this year, pink is being honored as PANTONE’s Color of Biodiversity.
The Pantone Color Institute has partnered with tea company TEALEAVES to develop a hue inspired by the oldest pigment on Earth: pink. In 2018, scientists were taken aback when researching oil shale deposits from West Africa’s Taoudeni Basin. Just over one billion years ago, in an ocean that has since disappeared, cyanobacteria were busy creating chlorophyll that fossilized in the color pink. Because cyanobacteria are photosynthetic, they weren’t just important to the creation of this vibrant color—these microorganisms were also integral to the formation of Earth as we know it. As the planet’s first sources of oxygen, cyanobacteria eventually gave rise to a magnificent array of flora and fauna.
The rosy Color of Biodiversity is meant to symbolize the variety of species and ecosystems that give Earth its brilliance. Though partially celebratory, the color is also a stark reminder that biodiversity loss is occurring at an alarming rate. In fact, the Color of Biodiversity was created in support of the United Nations’ ‘30×30 Initiative,’ aimed at protecting at least 30 percent of the world’s land and oceans by 2030.
Our world is rich with mesmerizing biodiversity, but climate change and other anthropogenic activities threaten habitats and the organisms that depend upon them. Over the last 250 years, nearly 600 plant species have disappeared from the wild, according to Science Magazine. The world has also seen an almost 70% drop in wildlife populations since 1970, according to a 2020 report by the World Wildlife Fund.
Although pink has long held numerous and often contradictory connotations, it has perhaps never stood for something as vast and intricate as this. With the 77th UN General Assembly in session this month, the history of pink, and the color’s newly established meaning, are both significant as countries gather to discuss our planet’s future.
Pink is a common color amongst Earth’s biodiversity. The pigments responsible for pink in plants—anthocyanins—are widespread throughout the environment. This group of pigments is important to plants (especially flowers) when attracting pollinators, as well as providing protection from the sun by absorbing harmful blue and green wavelengths. This autumn, take a walk around the Thain Family Forest and you’ll see anthocyanins forming all around you, turning the leaves red.
By working to understand the world’s diverse flora, scientists at NYBG are able to work with other conservation and research institutions, NGOs, and government agencies to identify vulnerable plant communities and implement effective conservation strategies. With that in mind, take a look at some of the many blushing beauties at the Garden—including specimens in the Steere Herbarium, brightly colored flowers, and fascinating fungi. While you’re thinking of the amazing biodiversity both at NYBG and beyond, remember to think pink!
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